Executive Team

Matt Lowe, Co-Founder & CEO Matt co-founded Swift Straw Il, LLC in October 2011, serving as Chief Executive Officer. His vision and leadership has elevated Swift Straw to the single largest pine straw installer and distributor in the United States in three short years. Swift Straw has sold over 15 million bales of pine straw and related ground cover solution services since inception. Prior to co-founding Swift Straw, Matt co-founded Equity Resource Partners IV, a real estate investment group. An Atlanta native, Matt and his wife Callie reside in Smyrna with their daughter Liza and son Hunter.

Matt Lowe, Co-Founder & CEO

Matt co-founded Swift Straw Il, LLC in October 2011, serving as Chief Executive Officer. His vision and leadership has elevated Swift Straw to the single largest pine straw installer and distributor in the United States in three short years. Swift Straw has sold over 15 million bales of pine straw and related ground cover solution services since inception. Prior to co-founding Swift Straw, Matt co-founded Equity Resource Partners IV, a real estate investment group. An Atlanta native, Matt and his wife Callie reside in Smyrna with their daughter Liza and son Hunter.

Ralson Goetz, President Ralson joined Swift Straw as President in 2013 with a specific focus on operational structure and efficiencies. Specifically managing logistics, job coordination and execution, supply volume and inventory, personnel and equipment, Ralson also oversees the administrative processes and all key metrics of the business. Ralson received a BBA from Auburn University and an MBA from Georgia Tech, and lives in Atlanta with his wife Kimmie and two daughters.

Ralson Goetz, President

Ralson joined Swift Straw as President in 2013 with a specific focus on operational structure and efficiencies. Specifically managing logistics, job coordination and execution, supply volume and inventory, personnel and equipment, Ralson also oversees the administrative processes and all key metrics of the business. Ralson received a BBA from Auburn University and an MBA from Georgia Tech, and lives in Atlanta with his wife Kimmie and two daughters.

Brent Hall, CFO Brent joined Swift Straw in 2012 as the CFO of the company. Brent serves as the head of accounting and finance for all of Swift Straw’s operations. He graduated from The University of Georgia with a Bachelor of Business Administration and currently resides in Brookhaven, Georgia with his wife Jacqueline and their dog.

Brent Hall, CFO

Brent joined Swift Straw in 2012 as the CFO of the company. Brent serves as the head of accounting and finance for all of Swift Straw’s operations. He graduated from The University of Georgia with a Bachelor of Business Administration and currently resides in Brookhaven, Georgia with his wife Jacqueline and their dog.

Leadership

Joseph Arnold, Director of Business Development Joseph joined Swift Straw in 2014, and currently acts as the director of all business development for the company.

Joseph Arnold, Director of Business Development

Joseph joined Swift Straw in 2014, and currently acts as the director of all business development for the company.

Sean Petersen, Director of Installation Services Sean joined Swift Straw in 2016 as the field services manager and has worked his way up to the director of installation for all the company.

Sean Petersen, Director of Installation Services

Sean joined Swift Straw in 2016 as the field services manager and has worked his way up to the director of installation for all the company.

Seth Perron, Director of Manufacturing Seth joined the company in 2017 and currently serves as the director of manufacturing out of the operations plant in Jasper, Florida. Prior to working at Swift Straw, Seth served for over 24 years in the United States Air Force.

Seth Perron, Director of Manufacturing

Seth joined the company in 2017 and currently serves as the director of manufacturing out of the operations plant in Jasper, Florida. Prior to working at Swift Straw, Seth served for over 24 years in the United States Air Force.

John Babington, Director of Logistics John, also known as “Babs”, joined Swift Straw in 2013 and serves as the director of logistics, managing all dispatching and logistics for the company.

John Babington, Director of Logistics

John, also known as “Babs”, joined Swift Straw in 2013 and serves as the director of logistics, managing all dispatching and logistics for the company.

Sales 

Grant Feehrer, Business Development Manager Grant joined Swift Straw in 2016 as a service manager, overseeing installation jobs around Georgia. He is now the business development manager and serves all of our customers needs and is always searching for new business.

Grant Feehrer, Business Development Manager

Grant joined Swift Straw in 2016 as a service manager, overseeing installation jobs around Georgia. He is now the business development manager and serves all of our customers needs and is always searching for new business.

Thomas Lenaghan, Customer Success Manager Thomas joined the company in 2018, working out of the Atlanta operations as a new sales . Thomas currently works as a customer success manager out of our Birmingham, Alabama operation.

Thomas Lenaghan, Customer Success Manager

Thomas joined the company in 2018, working out of the Atlanta operations as a new sales . Thomas currently works as a customer success manager out of our Birmingham, Alabama operation.

Operations

Austin Allen, Logistics Manager Austin joined Swift Straw in 2014 as a yard manager in Birmingham, Alabama. He currently acts as the logistics manager in McDonough, managing the dispatching of all trailers delivered delivered to customers in Metro Atlanta.

Austin Allen, Logistics Manager

Austin joined Swift Straw in 2014 as a yard manager in Birmingham, Alabama. He currently acts as the logistics manager in McDonough, managing the dispatching of all trailers delivered delivered to customers in Metro Atlanta.

Johnathan Harris, Installation Manager Johnathan joined the company in 2015 as a yard manager in Atlanta. He now serves as the installation manager for all of the Atlanta area jobs.

Johnathan Harris, Installation Manager

Johnathan joined the company in 2015 as a yard manager in Atlanta. He now serves as the installation manager for all of the Atlanta area jobs.

Lizzie Moore, Sales & Receivables Manager Lizzie joined Swift Straw in 2012 shortly after the company’s inception. She has been an instrumental part of the company’s success, managing various operational and administrative processes.

Lizzie Moore, Sales & Receivables Manager

Lizzie joined Swift Straw in 2012 shortly after the company’s inception. She has been an instrumental part of the company’s success, managing various operational and administrative processes.

Lisa Russ, Administrative Manager Lisa joined Swift Straw in 2016 and works under our CFO, as well as handling all administrative work for the company.

Lisa Russ, Administrative Manager

Lisa joined Swift Straw in 2016 and works under our CFO, as well as handling all administrative work for the company.

Jack Young, Land Acquisition Manager Jack joined Swift Straw in 2016 and works as the land acquisition manager, identifying potential land tracts to purchase.

Jack Young, Land Acquisition Manager

Jack joined Swift Straw in 2016 and works as the land acquisition manager, identifying potential land tracts to purchase.

Anthony Morris, Logistics Manager Anthony joined the company in 2017 and serves as the logistics manager for our Birmingham, Alabama operations.

Anthony Morris, Logistics Manager

Anthony joined the company in 2017 and serves as the logistics manager for our Birmingham, Alabama operations.

George Short, Installation Manager George joined the company in 2018 and serves as the installation manager for Atlanta area install jobs.

George Short, Installation Manager

George joined the company in 2018 and serves as the installation manager for Atlanta area install jobs.

Jason Proffitt, Logistics Manager Jason joined Swift Straw in 2016 and works as the logistics manager in McDonough, Georgia.

Jason Proffitt, Logistics Manager

Jason joined Swift Straw in 2016 and works as the logistics manager in McDonough, Georgia.

Matt Goodman, Analytics & Operations Matt joined Swift Straw in 2018, and works under our CFO handling business analytics and internal operations. Matt is a UGA alumni with a Bachelors in Finance.

Matt Goodman, Analytics & Operations

Matt joined Swift Straw in 2018, and works under our CFO handling business analytics and internal operations. Matt is a UGA alumni with a Bachelors in Finance.