Walking With The Green Industry Giants

This week I was fortunate to attend a UAC (Urban Ag Counsel) event where Spence Rosenfeld was given the "Pioneer Award."  Spence is the entrepreneur and original founder of Arborguard Tree Specialists which was one of the top 10 tree companies in the country before it was recently acquired by Davey Tree.  Spence always put an emphasis on the two V's: Vision and Values.  

Here are the a few of the values that his company shared:

1) Pull together as a team

2) Always do our best ( the only measure of a good job)

3) Respond and follow up quickly

4) Keep our promises

5) Obsess over customer loyalty

6) Have fun (there's a solution somewhere, you gotta find it)

Being at the event was like walking among a room full of giants that single handedly built the Green Industry in Atlanta over the last 30 years.  I want to thank all of the great people that have built this awesome industry and I want you to know that Swift Straw will do our part as the next generation.  

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