It is believed by most historians and psychologists that storytelling is one of the many things that define and bind humanity.  We are more likely to remember a story than a statistic because it appeals to our emotions.  If you think back to some of your fondest memories, there is usually a great story to go along with it.

A recent exercise that our team went through was to create a five year story.  This is a story written by you, dated five years from today, recapping the most memorable things that happened.  Through this exercise, we learned that writing a five year story helps you get laser focused on your priorities with great detail.  We also learned that in order for something to be memorable, it has to be etched into your memory.  The only way to create an “etched memory” is to do things that are outside of your normal routine, or extraordinary for you.  We also discovered that overcoming the hard stuff that is what creates memories.  The more challenges, obstacles and risks that you take the better your story will be.

Another rule of thumb is to simply ask yourself, “Is this something I would be excited to tell someone about one year from now?”  Your future is a blank canvas, you have the brush, so create a story that you will be excited to tell. 

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