Less is More

Goal setting is one of the most important things that one can do in terms of accomplishment.  Most people don't have an issue creating goals but many run into problems when it comes time to execute.  In "The 4 Disciplines of Execution," the first discipline is to "focus on the wildly important" and forget about everything else.   Their research has shown that you actually accomplish more goals the fewer you set.  For example, those who set 2-3 WIG's (wildly important goals) typically achieve all of them.  Those who set 4-10 goals average achieving 1-2 and those who set more than 10 goals typically don't achieve any of them.  

Here are a few rules to make your WIG's turn into a reality:

Rule #1: No team can have more than 1 or 2 WIG's at a time. 

Rule #2: The battles you choose must help you win the war.   Said another way, each team WIG (battle) must help achieve the company WIG (war).

Rule #3: Senior leaders can veto, but not dictate.  The individual team member must have a say in their WIG, it can't be simply pushed down from above. 

Rule #4: All WIG's must have a finish line in the form of from "x" to "y" by a specific date.  For example, we will go from 75% customer satisfaction to 85% by 12/31/2016.  

Tim Cook, CEO of Apple once said at a company shareholder meeting, "We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.  We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones that we do choose.  The table each of you is sitting at today, you could probably put every product on it that Apple makes, yet Apple's revenue last year was $40 Billion".  

A competitor of Apple once said, "It's really not fair, between our domestic and international operations we make over forty different phones.  They only make one!"

I look forward to focusing on less in order to accomplish more. 


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