Dan Miller, author of 48 Days to the Work You Love said, "Without a really good mission statement, you have the potential to get to the top of the ladder only to find it is leaning against the wrong building." A well written mission statement provides clarity and definition to your goals and dreams and ensures that your goals are aimed at the right target. Dan says that a good mission statement should include three things:
1) You or your company's unique skills and abilities. This is the What. What is the thing you do, want to do, and can do?
2) You or your company's personality traits. This is How. How do you and your company execute things? That is your personality.
3) You or your company's values, dreams and passions. This is the Why. This is where you breathe real life into the lungs of your organization.
The mission statement for Dave Ramsey's parent company is as follows: "The Lampo Group, Inc., is providing biblically based, common sense education and empowerment which gives HOPE to everyone from the financially secure to the financially distressed." Make the time to create a mission statement for yourself, your family and for any organization that you are a part of. This simple exercise will make sure that the ladder you are climbing is propped up on the right building.